![]() ![]() It also sells products and books on raw lifestyles, including Wolfe's latest book "Naked Chocolate". Nature's First Law sells all organic foods, the majority of which are exotic items like goji berries or cacao beans. Other: Bazler is a raw bodybuilder and author of multiple books including "Raw Power!", a book on building muscle strength with raw eating. Popular organic retailer Whole Foods is adding Nature's First Law products to its stores.Įducation: Left study of business and real estate for raw food business. Profits were at least $1.2 million last year, Bazler said. They have 23 employees and their company is on target to exceed $6 million in revenue this year. ![]() Ten years later, the aspirations paid off. "It was such a profound truth it was easy for us to abandon those plans." "We thought: we have to do this, we can do this, no one is doing this," said Bazler, who changed his name to use his nickname Thor and mother's maiden name, Bazler. They deserted career plans in law and real estate in favor of promoting raw living. ![]() Inspired by the changes, they began selling raw-food books and products to others from the trunks of their cars. Devoid of some natural elements, like water and certain enzymes, cooked or processed food can't provide its full nutritional potential.īoth men say they saw dramatic improvements in their energy and well-being after adopting a raw diet. The raw-diet theory is that cooking robs food of some of its life force and that processing can add harmful ingredients. He plays drums in his all-raw rock 'n' roll group, The Healing Waters Band. Other: He is the founder and director of the Fruit Tree Planting Foundation, a nonprofit organization that aims to plant 18 billion fruit trees. Juris doctor in law from the University of San Diego. The two Patrick Henry High School graduates, who had grown up across the street from each other, now swear by a 100 percent raw diet of organic, unprocessed, plant-based food.Įducation: Bachelor's of science in mechanical and environmental engineering and political science from University of California Santa Barbara. He introduced his childhood friend Bazler, then known as Stephen Arlin, to the diet. He began experimenting with nutrition to help with his sensitivity to certain foods and eventually discovered raw eating. Wolfe discovered the alternative way of eating when he attended the University of California Santa Barbara. "This is a mainstream, middle-class idea that is doable for anyone, and it gives people some control." "It's no longer some niche, weird thing that some kind of crazy hippie is doing out in the desert somewhere," Wolfe said. Their El Cajon company sells specialty food, information and products to support living raw. Together, they've created a multimillion-dollar business and source of raw gospel nationwide. Celebrities swear by the raw diet and local stores scramble to keep raw products in stock.ĭavid Wolfe (left) and Thor Bazler are the founders of Nature's First Law, a multimillion-dollar raw food and products company based in El Cajon.Īnd at the uncooked heart of it all, are San Diego natives David Wolfe and Thor Bazler, the founders of Nature's First Law. Interest in eating food in its pure form, uncooked and unprocessed, is growing. [ Nature's First Law is feeding followers it said something (the article below ) his nickname is Thor and his mothers maiden name is Bazler Maybe he wanted it to rhyme with his future wife Bee Dazzler ![]()
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